May 26th, 2010
ASDA Red Dead Redemption boycott lifted, UK stock shortages being resolved
ASDA Red Dead Redemption boycott lifted, UK stock shortages being resolved
According to MCVUK today, the UK supermarket chain ASDA, who has been boycotting Red Dead Redemption since before its launch, has lifted the boycott. Confirming to MCV that their dispute with Take-Two has been resolved, the game will start appearing on ASDA shelves from May 29th. Although we discussed the rumor of the dispute being based around pricing, neither ASDA or Take-Two have clarified what the dispute was truly about, so the reasoning for the boycott is still unknown.
Furthermore, MCV contacted Rockstar following the boycott lifting to inquire about when UK gamers can expect the supply shortages to be resolved. Rockstar Games' UK General Manager, Neil Stephen, says:
“We have seen very strong demand for Red Dead Redemption at launch which did impact on availability for gamers in some locations unfortunately and we’re sorry if that has been the case,"
"We have been working hard with all our partners to get more stock into stores to meet the ongoing demand as quickly as possible and we believe the situation should be resolved by this weekend, so we’d like to thank everyone involved for their part in this.”
So expect the shortages to be resolved by this weekend UK readers. Looks like the game has done better in the UK than it was originally expected to, which is great news for Rockstar and fans alike.
Double thanks to MCVUK: Asda and Take Two resolve dispute | Rockstar 'working hard' to maintain RDR supply