April 16th, 2008
$400 Million predicted in the first week of IV sales
$400 Million predicted in the first week of IV sales
Published at 5:49 AM PST
Media Morgue is saying that Rockstar and Take-Two are predicting to make $400 million in the opening week of Grand Theft Auto IV. They base this on what retail stores have ordered, and if it does reach $400 million it will be the largest revenue for any entertainment product (thats movie, game or otherwise) ever before. Which is in one word, "spectacular".
Microsoft's Halo 3 is the current record holder at $300 million in revenue in the first week from over 5 million sales of the game. However it's important to note that Halo 3 was on available on Xbox 360, where as Grand Theft Auto IV is available on both Xbox 360 and PlayStation 3 giving it a larger audience.
We should have some sales stats at the end of the first week to see how it went.